We are a health care start-up company looking for an experience Marking and communication person who can assist us launch our platform. We would be happy to have this as an employee role of a monthly salary or contract role
These are the duties below
On a day-to-day basis
Database building of Carers in the 3 launch regions. Identify the social media channels for Company to start Build a database of all forums on social media where Carers are present- Facebook groups/ pages, LinkedIn groups, Quora, Reddit, etc Build the Monthly Content calendar based on launch activities Search Industry hot topics Visual Content Influencers in the care field? Interviews of Carers( touching their pain points) Etc... Start building content as per schedule- Email copy, flyers, social content, website copy, copy for groups, thought- leadership articles Build the Company narrative deck- max 6-7 slides Ensure all content is SEO optimized Build SEO Plan for important keywords: Set Up Google Search Console and Bing Webmaster Tools Set up Google Analytics Run site audit using SEMRush Identify keywords working for the competitors Use Keyword Magic tool for finding longtail keywords (Sentence searches) Build a Keyword map Structure the website for target keywords Make sure all pages have to google friendly content Research the incentives/ rebates in the market and build an Incentive plan for Carers pre-launch & post-launch
